Steaming Piles of Spin
Friday, February 19th, 2010
If you are truly looking for a way to sift through the steaming piles of spin served up each day by the PR machines that currently masquerade as news outlets, might I suggest acquainting yourself with the following two interesting features of personal home computers:
1)The ability to open more than one page at a time.
2)The “search” utility incorporated in your web browser.
Placing pages side by side – a feature not available in the dark days before windows – lets the reader view news articles from two completely different sources simultaneously. Not only does this ability to compare and contrast different takes on a given story help to illuminate biases and editorial differences, it also allows the reader the opportunity to verify the accuracy of the quotes and the veracity of the information he is reading. For example, I often keep two pages open when I read the news online, one for the article and one for a Google search to check on facts.
In an era of spin and propaganda, the ability to fact check what you read online – in real time – is often as important as the original article itself. As an added bonus, the new larger flat screens allow multiple pages to be viewed without having to reduce the font size to micro-dot proportions. (A not unimportant consideration for those of us with 56 year old eyeballs.)
The search feature on modern PCs is nothing short of a modern miracle. With it, you can open a page enter a keyword or phrase and then sit back and watch as the computer highlights all instances where the word appears. Why is this important? Say you belong to a union. You are reading a long article on a new jobs bill. You’re getting frustrated because you don’t seem to be able to find anything that answers your questions, like how will the bill affect your job. Rather than wade through page after page looking for the answer, by simply entering the word “union” into the search box, you can quickly scan the article to see if the author has included anything relating to your area of interest. With the sheer volume of information on the net, tools such as this become invaluable time savers.
The search feature also helps in fact checking. For example if you are shocked that President Obama has come out in favor of nuclear power and are wondering if he has changed his position, a simple search of the text of any campaign speech will quickly show you that President Obama’s stance on the topic is exactly the same as the stance taken by Candidate Obama. (Of course while you are at it you might want to do a search for words like “liability” and “guarantees” to see if candidate Obama gave any clue that as President he would continue to absolve the nuclear industry of any financial responsibility for possible meltdowns.) But I digress.
Staying informed about current events is becoming a true challenge. As authors Robert McChesney and John Nichols document in their recent book, The Death and Life of American Journalism, traditional sources of news are dangerously close to extinction. Corporate consolidations, downsizing, and layoffs at newspapers have all contributed to a rapidly shrinking journalistic pie. Add to this an explosion of news web sites and blogs and you have a curious condition where there is virtually unlimited access to news sites but an ever dwindling supply of actual original fact based news. In short, modern written news media has started to resemble Bruce Springsteen’s telling song about cable TV: “57 Channels and Nothing on.” Of course as with TV there are numerous people who will rush in to fill those channels with… stuff. As Nichols and McChesney point out:
A world without journalism is not a world without political information. Instead it is a world where what passes for news is largely spin and self-interested propaganda… it is an environment that spawns cynicism, ignorance, demoralization, and apathy.
As I said at the start, trying to keep abreast of current events is like searching through a manure pile for a single kernel of corn. Using the simultaneous page and the search features may not make the job any less odiferous. But it’s sure to speed up your search.
When you’re standing knee deep in a steaming pile of spin and propaganda any help is welcome.



